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Poster Print of 01/06/2021RealDeal. Pictured: Cllr Stephen Sweeney

01 / 06 / 2021RealDeal. Pictured: Cllr Stephen Sweeney
01/06/2021RealDeal. Pictured: Cllr Stephen Sweeney
Pictured: Cllr Stephen Sweeney, Graham Mogg - Chair of thr National Markets Group, and cllr Victoria Wilson NEWCASTLE-UNDER-LYME MARKET IS THE REAL DEAL The Council is the first to gain a national accreditation protecting local shoppers and genuine traders since the pandemic began. It is voluntarily signing up to the Real Deal charter, working with Staffordshire County Council, as part of ongoing work to enhance the growing Newcastle-under-Lyme Market.

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Poster Print of 01/06/2021RealDeal. Pictured: Cllr Stephen Sweeney

Pictured: Cllr Stephen Sweeney, Graham Mogg - Chair of thr National Markets Group, and cllr Victoria Wilson

NEWCASTLE-UNDER-LYME MARKET IS THE REAL DEAL
The Council is the first to gain a national accreditation protecting local shoppers and
genuine traders since the pandemic began.
It is voluntarily signing up to the Real Deal charter, working with Staffordshire County
Council, as part of ongoing work to enhance the growing Newcastle-under-Lyme Market.
Adopting the charter ¿run by the National Markets Group for IP Protection (NMG) ¿is a
preventative measure to stop rogue traders from selling counterfeit and illegal items on The
Stones meaning that visitors can shop, and stallholders trade, in safety and confidence.
The Council is committing to working very closely with the county council¿ trading
standards team, being aware of who is trading on the market at all times and showing a
commitment to fair trading. As well as having access to guidance, information and
promotional support, market regulations have been updated to state that suspected
counterfeit items may be seized and formal action may follow.
There are further principles for trading standards and industry/trademark representatives.
The charter is being signed by representatives from the Borough Council and county
council at Castle House on Tuesday,1 June. Officials from the Real Deal initiative are
travelling from South Wales and the north of England for the event.
Cllr. Stephen Sweeney, Cabinet member for finance, town centres and growth, said:
¿arkets are a valuable part of our local communities and make a vital contribution to the
consumer experience. We¿e putting a great deal of time and effort into making our historic
market more vibrant and attractive. This is paying off in dividends with greater choice at our
general, farmers¿and antique/collectibles markets which run alongside our popular themed
events ¿such as Castle Artisan Market and the Record Fair ¿as well as visiting markets.
¿s we welcome more and more traders to Newcastle town centre, and with restrictions
easing, signing up to this national charter feels like a natural progression. We¿e really
proud of our market¿ reputation and want to reassure residents, visitors and businesses
that we¿e committed to maintaining a safe and fair environment in which to shop and trade.
¿eeing the Real Deal logo is a visible reminder that shoppers can expect to buy only
genuine and quality goods from our hardworking traders ¿not fakes, pirated or potentially
unsafe items. We want them to enjoy their purchases and protect traders from losing sales.¿Staffordshire County Council¿ communities leader, Cllr Victoria Wilson, said: ¿o one
wants to see counterfeit goods on sale in our communities. It¿ bad for our local economy,
the goods can be unsafe and legitimate local traders can be driven out of business.
¿t¿ wonderful news that Newcastle Outdoor Market has signed up to the Real Deal charter,
which will give customers real peace of mind and legitimate businesses the chance to
compete on a level playing field.
¿he Real Deal campaign has already been a huge success in Staffordshire. It gives us all
the opportunity to work together to combat the sale of illicit, counterfeit goods.¿The NMG is a partnership of law enforcement, government and industry stakeholders,
supported by the National Association of British Market Authorities (NABMA).
Graham Mogg, Chair of the NMG and ACG Intelligence Co-ordinator, said: ¿ounterfeit
products bring a host of problems: consumers are ripped off; untested products are
potentially unsafe; legitimate businesses lose sales; revenue is lost from the economy to
the black market; and often the trade is linked to organised crime. Most people involved in
market shopping or trading would be horrified to think that they may, unwittingly, be funding
organised crime. We are grateful to Newcastle-under-Lyme Market and Staffordshire
County Council Trading Standards for working together on the Real Deal programme. They
are sending out a strong message that fakes are not welcome at this market.¿Gavin Terry, the Chartered Trading Standards Institute Lead Officer for Intellectual Property
(IP), added: ¿he trade in fake goods presents real threats to consumer safety and to
businesses that play by the rules. Initiatives like the Real Deal foster a co-ordinated
approach between trading standards, marketplaces and IP rights owners. As council
resources become increasingly stretched, this type of partnership helps to support the work
of trading standards in ensuring that communities benefit from safe, fair trading practices.¿Ends

© Stoke Sentinel

Media ID 21169396

A1 (84x59cm) Poster

Archival quality poster paper, ideal for printing larger pictures

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Uncropped Image 84.1 x 56.1cm (est)
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Product Size 84.1 x 59.4cm (est)

A1 Poster (84x59cm, 33x23 inches) printed on 170gsm Satin Poster Paper. Securely packaged, rolled and inserted into a strong mailing tube and shipped tracked. Poster Prints are of comparable archival quality to our Photographic prints, they are simply printed on thinner Poster Paper. Whilst we only use Photographic Prints in our frames, you can frame Poster Prints if they are carefully supported to prevent sagging over time.

Product Code dmcs_21169396_73045_0

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